Any new venture—whether it be a service, product, or conference—requires a strong brand so that it can hit the ground running.
Create a compelling brand strategy for a new conference on neuroscience that will attract a multidisciplinary audience
At the end of my second year of undergraduate studies, I heard through the grapevine that some students were trying to start a conference on neuroscience at Queen's University. Seeing as neuroscience is one of my foremost interests, I leapt to the chance to get involved. Over the past year I had also been developing my graphic design skills and thought this would be a great opportunity to wed my interests in art and science. Over the next two years I had the pleasure of serving as the Graphic Design Executive for NeuGeneration. To this date, this has been one of the most valuable experiences for the growth of my ability to work collaboratively in a diverse team as a designer.
Client: NeuGeneration Conference on Neuroscience
Format: Brand Strategy, Graphic Design, Layout Design
Software: Photoshop, InDesign, Illustrator
All good brands start out with a killer logo.
I designed several variations of a brain with a neuron pattern. After a committee-wide vote, we settled on one:
Although the program design from year 1 makes me cringe now, you can clearly see the evolution of the brand within one year. In that time, our engagement on social media more than doubled. These changes are also reflected in the speaker introduction photo designs from year 1 & 2.
Despite the hurdles and challenges of starting something new, the conference was a huge success and is going strong to this day! You can learn more about it at neugeneration.com.